To promote ethical behavior in your marketing group , which has developed a set of guidelines for the management of the distribution network of the company and the product price .
Ethical marketing can be defined as "a process by which companies create customer interest in products / services , build relationships interest / solids with customers and create value for all stakeholders by integrating environmental considerations and social product and promotions. Indeed, marketing ethics refers to a chain reaction of ethical principles arising globally in all aspects of the process of marketing a business, market research for the final Customer . Although this task is interesting, it is not easy.
Patrick Murphy , Gene Laczniak , Norman Bowie, and Thomas Klein , authors of ethical marketing , maintaining the difficulty of developing ethical guidelines for organizations. In the atmosphere of scandal today , the emphasis has been in business and government to adopt laws, regulations and oversights protect stakeholders. To demonstrate how marketing works ethics. I intend to be a marketing manager for the development of standards of ethical behavior in my own organization. Given this scenario, I developed a set of guidelines for the management of the distribution network of the company and the product price . Set of ethical guidelines for staff indicated:
Employees should treat each other , customers , joint ventures and other stakeholders with respect and dignity .
All employees and members of the supply chain must comply with laws and regulations.
The organization is responsible for providing a safe and healthy work for employees. However, everyone is responsible for his own personal well- being and protection of the environment.
All ethics will be treated with due process and honorably. However, in retaliation for the education of ethics will not be tolerated , resulting in immediate termination of employment.
All employees are required to avoid conflicts of interest between the obligations of the company and their personal belongings.
However, it is not enough to force the guidelines for employees. While the whole development of the ethical standard , employees must be part of the process, if you really have employee buy . In fact , the interaction of stakeholders is also an important element of ethical behavior in the organization. Employees must understand the importance of establishing good relationships with all stakeholders , not just customers . Murphy, Laczniak , Bowie and Klein also notes that if ethical decisions are to occur within marketing organizations , managers must shape the corporate culture hospitable to such results . Understand and recognize the participation of stakeholders, such as customers and employees in the development of ethical standards help organizations to sustainable success in the future . I welcome your comments on ethical guidelines.
Ethical marketing can be defined as "a process by which companies create customer interest in products / services , build relationships interest / solids with customers and create value for all stakeholders by integrating environmental considerations and social product and promotions. Indeed, marketing ethics refers to a chain reaction of ethical principles arising globally in all aspects of the process of marketing a business, market research for the final Customer . Although this task is interesting, it is not easy.
Patrick Murphy , Gene Laczniak , Norman Bowie, and Thomas Klein , authors of ethical marketing , maintaining the difficulty of developing ethical guidelines for organizations. In the atmosphere of scandal today , the emphasis has been in business and government to adopt laws, regulations and oversights protect stakeholders. To demonstrate how marketing works ethics. I intend to be a marketing manager for the development of standards of ethical behavior in my own organization. Given this scenario, I developed a set of guidelines for the management of the distribution network of the company and the product price . Set of ethical guidelines for staff indicated:
Employees should treat each other , customers , joint ventures and other stakeholders with respect and dignity .
All employees and members of the supply chain must comply with laws and regulations.
The organization is responsible for providing a safe and healthy work for employees. However, everyone is responsible for his own personal well- being and protection of the environment.
All ethics will be treated with due process and honorably. However, in retaliation for the education of ethics will not be tolerated , resulting in immediate termination of employment.
All employees are required to avoid conflicts of interest between the obligations of the company and their personal belongings.
However, it is not enough to force the guidelines for employees. While the whole development of the ethical standard , employees must be part of the process, if you really have employee buy . In fact , the interaction of stakeholders is also an important element of ethical behavior in the organization. Employees must understand the importance of establishing good relationships with all stakeholders , not just customers . Murphy, Laczniak , Bowie and Klein also notes that if ethical decisions are to occur within marketing organizations , managers must shape the corporate culture hospitable to such results . Understand and recognize the participation of stakeholders, such as customers and employees in the development of ethical standards help organizations to sustainable success in the future . I welcome your comments on ethical guidelines.
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