I was asked to choose a moral issue as marketing director is or may face in today's world and apply the process of ethical reasoning to solve the problem . Ethical dilemmas are a daily concern for some managers . Patrick Murphy , Gene Laczniak , Norman Bowie, and Thomas Klein , authors of ethical marketing, describes the importance of senior management in business ethics . The article focuses on the ethical reasoning .
Here is an example of ethical reasoning . Please ask if marketing managers should benefit from the sale of products and services that are contrary to the concepts of corporate responsibility expensive government . The approach involved a passage with Westinghouse , Inc. was in charge of federal government experience . Of course, the companies operate to make a profit . However, one may wonder to what extent.
Then , the application of ethical reasoning to this situation is the following :
(1) Definition of an ethical problem : The ethical issue concerns the extent to which managers would pursue profitability Westinghouse with the risk of legal action and damage to the corporate brand . Marketing ethics is the systematic study of how moral norms marketing decisions , behaviors and institutions are applied.
(2) Selecting an ethical standard Westinghouse operated under moral relativism in dealing with the federal government. Moral relativism holds that is customized to the individual and their circumstances or cultural orientation. Westinghouse , Inc. leaders gathered this ethical dilemma. In 1992 , Westinghouse was an industrial empire , commanding more than $ 12.8 billion in sales and employs more than 116,000 people.
Because of its position on the market for powerful , Westinghouse has become a corporate oligarchy of the United States . They were active in various sectors, such as radio and television, electronics, industrial, electrical systems, equipment temperature control for transport and cleaning services environment . " Pose" TBTF executives Westinghouse also carries the baggage of "everything is for profit. "
(3) The application of the ethical standard : managers set standards for corporate culture. Involves ethical values of society. Mark Johnston and Greg Marshall , author of Relationship Selling , share how employees see how executives acting on ethical issues rather than what they say. Therefore , senior management must lead by example. Overall, the direction always sets the tone for ethical practices in their organizations. In early 1990 , Westinghouse operated six nuclear facilities owned by the Government of the United States involving nuclear production. Over time , the company became the largest contractor to civilian rule .
With a variety of massive contracts with the army , Westinghouse became the twelfth largest defense contractor . However, there was a great ethical price. Westinghouse had been involved in numerous ethics violations , including labor and environmental issues . In March 1991, the Inspector General of the Department of Energy found that Westinghouse and Bechtel Corp. tried to hide millions of dollars in cost overruns to deceive the federal government. In 1985, an employee of Westinghouse was found to defraud the Pentagon $ 200,000 for overhead electrical equipment. In addition, Westinghouse was in many abuses of litigation environmental law and security requirements around .
What should a marketing manager ? Marketing managers are responsible for connecting with key stakeholders and promote their products or services. In Westinghouse , the marketing director would have strengthened the business leaders of the importance of protecting the company brand .
Managers have a very close view of profitability . Marketing Manager should have discussed a long perspective. Of course, this solution would have obtained marketing director fired, but it would not go to jail . By becoming a businessman in the 90s , Westinghouse created a machine to generate profit lacking a moral compass to navigate their ethical problems.
Here is an example of ethical reasoning . Please ask if marketing managers should benefit from the sale of products and services that are contrary to the concepts of corporate responsibility expensive government . The approach involved a passage with Westinghouse , Inc. was in charge of federal government experience . Of course, the companies operate to make a profit . However, one may wonder to what extent.
Then , the application of ethical reasoning to this situation is the following :
(1) Definition of an ethical problem : The ethical issue concerns the extent to which managers would pursue profitability Westinghouse with the risk of legal action and damage to the corporate brand . Marketing ethics is the systematic study of how moral norms marketing decisions , behaviors and institutions are applied.
(2) Selecting an ethical standard Westinghouse operated under moral relativism in dealing with the federal government. Moral relativism holds that is customized to the individual and their circumstances or cultural orientation. Westinghouse , Inc. leaders gathered this ethical dilemma. In 1992 , Westinghouse was an industrial empire , commanding more than $ 12.8 billion in sales and employs more than 116,000 people.
Because of its position on the market for powerful , Westinghouse has become a corporate oligarchy of the United States . They were active in various sectors, such as radio and television, electronics, industrial, electrical systems, equipment temperature control for transport and cleaning services environment . " Pose" TBTF executives Westinghouse also carries the baggage of "everything is for profit. "
(3) The application of the ethical standard : managers set standards for corporate culture. Involves ethical values of society. Mark Johnston and Greg Marshall , author of Relationship Selling , share how employees see how executives acting on ethical issues rather than what they say. Therefore , senior management must lead by example. Overall, the direction always sets the tone for ethical practices in their organizations. In early 1990 , Westinghouse operated six nuclear facilities owned by the Government of the United States involving nuclear production. Over time , the company became the largest contractor to civilian rule .
With a variety of massive contracts with the army , Westinghouse became the twelfth largest defense contractor . However, there was a great ethical price. Westinghouse had been involved in numerous ethics violations , including labor and environmental issues . In March 1991, the Inspector General of the Department of Energy found that Westinghouse and Bechtel Corp. tried to hide millions of dollars in cost overruns to deceive the federal government. In 1985, an employee of Westinghouse was found to defraud the Pentagon $ 200,000 for overhead electrical equipment. In addition, Westinghouse was in many abuses of litigation environmental law and security requirements around .
What should a marketing manager ? Marketing managers are responsible for connecting with key stakeholders and promote their products or services. In Westinghouse , the marketing director would have strengthened the business leaders of the importance of protecting the company brand .
Managers have a very close view of profitability . Marketing Manager should have discussed a long perspective. Of course, this solution would have obtained marketing director fired, but it would not go to jail . By becoming a businessman in the 90s , Westinghouse created a machine to generate profit lacking a moral compass to navigate their ethical problems.
0 commentaires:
Enregistrer un commentaire