This is a company that has been around for over 100 years , it seems like a solid company to do business , right?
Well finally , I'll leave the decision to you as it may be good for some businesses and do nothing for others. I'll put the pros and cons and let you decide in the end.
Yellow Pages , big yellow seat grandmother ... YP and online now. Advertising your business used to be as simple as buying the most publicity in the book, then came the Internet , a number of competitors in the field of books, coupon books , door to door salesmen, community councils ... and the list goes on.
So where you spend your money and how much should you spend?
This is another issue that we will write in the future, but for now we will continue to YP and online Yellow Pages .
Call me a REP yellowpages , now what?
They are there by the thousands, pushing the community councils, venues online and Yellowbook Craigslist ... if your phone number is available and is next to a company that is capable of receiving a call (or multiple calls ) a representative of YP . The best thing to do if you are not interested , even using its resources to learn more about your competitors and the market as a whole. They have access to a wealth of information that normal people do not have and will not cost you anything (financially at least ) to get them.
If you want the goods , you have to play your game ( at least some)
What this means is they will not give you information right away if you tell them you are not interested. So you have to follow suit, no compromise and try to stay on the phone with them without making an appointment to see if you can defend your position long enough. Attention, they will be aggressive because that is how life ( selling something ) will win, and who can blame them , most of them are good people who are supported by a not so good company (or so I assume) .
FACTS interesting, you can THEY MILK
Want to know what some of your competitors ? Ask them and they will be able to tell how many calls many of its competitors get some advertisements. That alone would be a big problem of road early so that you can always beat their sales tactics with this ( phone numbers are generally low ) . When you say the phone number , you can also request that your program looks like. See if it contains printing , internet , direct mail ...
They do much more than the book today, but you will pay a premium to do business with them. Many times you can do things like direct mail from a local business for less work and better performance (and often outsourced to other companies for things like web design (for large design Web sites, see the bottom of the article) , direct mail, SEO ... almost everything but YP and book online - as the phone of this writing , at least).
Want a band downloads ?
If you along long enough that it will make a copy of the notice of ad strings (usually only works for the phone book or by mail ) and you can ask them to send an electronic copy ( Its designers graphics are not the best, but they are good if you want to get something free), announcement and use it for their own publicity that you end up doing with them ( I'm not sure about the rules working copyright , but if you're a small business, you probably do not have a problem * Note * We are not saying to do it, because it might be illegal, however, if you decide to do , it's there for you).
Some of the things they tell you , you can find FOR YOU
If you want to see how some of your competitors are doing ( or what they do ) on Google AdWords or other pay by click advertising methods , you can always check SpyFu . This is a free way to see how your competitors spend on a daily basis and this type of traffic to your getting for it.
Another way is to go spy on their Facebook or Twitter to see if they are running any type of traffic head of sales.
The old school version of this is to simply give them a call and act as a client.
What they will tell you how to interpret and
One thing that has lots of information Yellowpages ( always existed ) . There are also companies out there who hire to do the research and look good (even if it is considered third party, unbiased information that we are pretty sure they leave out information that does not make them look so hot).
So what does this mean for you ? You hear a lot of statistics ( unless the representative can not remember ) things that everyone does not necessarily mean to you.
They will tell you the number of people in an area of monthly service area to find the things you do and they usually sounds very impressive ! But when it comes to how many calls are placed ( this information for each YP ads online and phone books ) are not too many. They say that people apparently normal in 4-5 ads before making a call, and the highest in the list of the most likely is that they will receive a call ... bla bla bla . Of course, this makes sense, if you are the first on the list , then you will most attention , do not say is that most of the calls are lawyers and the tracking number of calls give it could ( and most likely ) used by another company and they probably get calls for his case too and represents some of the calls that should arrive .
Did they talk of " advertising " or " pay per call " ad for you ? They are the same product and it looks great until you realize that less than 30% of companies who sign renew ( this which means it does not work very well .) Prepare to now have to pay lawyers who call you on that number, and, as mentioned above , those calling for a company that used to have this phone number.
So if there yellowpages AD ?
You probably think we hate the Yellow Pages for the moment, and I could be wrong (sorry if the first part of it is that way). We do not hate anyone trying to make money , but we do not like their practical application .
Think about it, the main types of operation of the business came from another company that actually nobody knows much ( AOL, think 10 hours off , which is never used). Like many of their products are outsourced, and therefore higher , you never really get a good deal on something other than what belongs to them (online and YP ) .
If you get a phone book or YP ads online? This issue can not be resolved after answering more questions (sorry) .
Ask yourself some of these questions before you decide to take the plunge .
How old is your target demographic ? The elderly are more likely to use the directory ( in some cases)
Is this your business depends mainly on the distance between the consumer ? Consider restaurants and how you look for them . We love finding new restaurants to go wherever we go, but when I do a search on my phone ( YP or Yelp app ) always put a search below. So regardless of your advertising efforts of the company can not be closer to my current position. Best comments may distort our decision , however, it does not really matter too much as there are not many negative comments.
Where is your target demographic research for your services? This really is obvious, but we realized that we had put it there because sometimes people forget the importance of basics. If you are a restaurant chances are that you are not looking in the phone book , at least in our personal experience. We are more likely to first find coupons by mail or online (for restaurants) and then, if we fail , we go in search of the distance that we mentioned above. Think about where and how people search for work . I do not know where to start, you ask your friends and family how they wanted a business that is similar to what you offer.
If you find that all signs point to Yellowpages YP book or online, then you should. Remember that you are connected to a contract (which will seek for a year, but they can make a 3 month contract and usually do not tell you about it until you ask) .
For some industries the Yellow YP and is a great place to be online Pages .
Well finally , I'll leave the decision to you as it may be good for some businesses and do nothing for others. I'll put the pros and cons and let you decide in the end.
Yellow Pages , big yellow seat grandmother ... YP and online now. Advertising your business used to be as simple as buying the most publicity in the book, then came the Internet , a number of competitors in the field of books, coupon books , door to door salesmen, community councils ... and the list goes on.
So where you spend your money and how much should you spend?
This is another issue that we will write in the future, but for now we will continue to YP and online Yellow Pages .
Call me a REP yellowpages , now what?
They are there by the thousands, pushing the community councils, venues online and Yellowbook Craigslist ... if your phone number is available and is next to a company that is capable of receiving a call (or multiple calls ) a representative of YP . The best thing to do if you are not interested , even using its resources to learn more about your competitors and the market as a whole. They have access to a wealth of information that normal people do not have and will not cost you anything (financially at least ) to get them.
If you want the goods , you have to play your game ( at least some)
What this means is they will not give you information right away if you tell them you are not interested. So you have to follow suit, no compromise and try to stay on the phone with them without making an appointment to see if you can defend your position long enough. Attention, they will be aggressive because that is how life ( selling something ) will win, and who can blame them , most of them are good people who are supported by a not so good company (or so I assume) .
FACTS interesting, you can THEY MILK
Want to know what some of your competitors ? Ask them and they will be able to tell how many calls many of its competitors get some advertisements. That alone would be a big problem of road early so that you can always beat their sales tactics with this ( phone numbers are generally low ) . When you say the phone number , you can also request that your program looks like. See if it contains printing , internet , direct mail ...
They do much more than the book today, but you will pay a premium to do business with them. Many times you can do things like direct mail from a local business for less work and better performance (and often outsourced to other companies for things like web design (for large design Web sites, see the bottom of the article) , direct mail, SEO ... almost everything but YP and book online - as the phone of this writing , at least).
Want a band downloads ?
If you along long enough that it will make a copy of the notice of ad strings (usually only works for the phone book or by mail ) and you can ask them to send an electronic copy ( Its designers graphics are not the best, but they are good if you want to get something free), announcement and use it for their own publicity that you end up doing with them ( I'm not sure about the rules working copyright , but if you're a small business, you probably do not have a problem * Note * We are not saying to do it, because it might be illegal, however, if you decide to do , it's there for you).
Some of the things they tell you , you can find FOR YOU
If you want to see how some of your competitors are doing ( or what they do ) on Google AdWords or other pay by click advertising methods , you can always check SpyFu . This is a free way to see how your competitors spend on a daily basis and this type of traffic to your getting for it.
Another way is to go spy on their Facebook or Twitter to see if they are running any type of traffic head of sales.
The old school version of this is to simply give them a call and act as a client.
What they will tell you how to interpret and
One thing that has lots of information Yellowpages ( always existed ) . There are also companies out there who hire to do the research and look good (even if it is considered third party, unbiased information that we are pretty sure they leave out information that does not make them look so hot).
So what does this mean for you ? You hear a lot of statistics ( unless the representative can not remember ) things that everyone does not necessarily mean to you.
They will tell you the number of people in an area of monthly service area to find the things you do and they usually sounds very impressive ! But when it comes to how many calls are placed ( this information for each YP ads online and phone books ) are not too many. They say that people apparently normal in 4-5 ads before making a call, and the highest in the list of the most likely is that they will receive a call ... bla bla bla . Of course, this makes sense, if you are the first on the list , then you will most attention , do not say is that most of the calls are lawyers and the tracking number of calls give it could ( and most likely ) used by another company and they probably get calls for his case too and represents some of the calls that should arrive .
Did they talk of " advertising " or " pay per call " ad for you ? They are the same product and it looks great until you realize that less than 30% of companies who sign renew ( this which means it does not work very well .) Prepare to now have to pay lawyers who call you on that number, and, as mentioned above , those calling for a company that used to have this phone number.
So if there yellowpages AD ?
You probably think we hate the Yellow Pages for the moment, and I could be wrong (sorry if the first part of it is that way). We do not hate anyone trying to make money , but we do not like their practical application .
Think about it, the main types of operation of the business came from another company that actually nobody knows much ( AOL, think 10 hours off , which is never used). Like many of their products are outsourced, and therefore higher , you never really get a good deal on something other than what belongs to them (online and YP ) .
If you get a phone book or YP ads online? This issue can not be resolved after answering more questions (sorry) .
Ask yourself some of these questions before you decide to take the plunge .
How old is your target demographic ? The elderly are more likely to use the directory ( in some cases)
Is this your business depends mainly on the distance between the consumer ? Consider restaurants and how you look for them . We love finding new restaurants to go wherever we go, but when I do a search on my phone ( YP or Yelp app ) always put a search below. So regardless of your advertising efforts of the company can not be closer to my current position. Best comments may distort our decision , however, it does not really matter too much as there are not many negative comments.
Where is your target demographic research for your services? This really is obvious, but we realized that we had put it there because sometimes people forget the importance of basics. If you are a restaurant chances are that you are not looking in the phone book , at least in our personal experience. We are more likely to first find coupons by mail or online (for restaurants) and then, if we fail , we go in search of the distance that we mentioned above. Think about where and how people search for work . I do not know where to start, you ask your friends and family how they wanted a business that is similar to what you offer.
If you find that all signs point to Yellowpages YP book or online, then you should. Remember that you are connected to a contract (which will seek for a year, but they can make a 3 month contract and usually do not tell you about it until you ask) .
For some industries the Yellow YP and is a great place to be online Pages .
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