Tara came to visit its most important client, a network of a dozen hospitals in your area. She had met many people that day, but a particular meeting was exceptional. She met Dr. George Freeman, Chief of Surgery, who explained the problem they had with their game aging surgical instruments. Dr Freeman explained that they have the budget and are willing to buy new games, but they have a large reserve with which the company is Tara. Are uncomfortable for surgeons left, and George is left. He continues to explain that, without anything else, the sale will go to the court of Tara.
Tara knows that this is a major problem. This client is a hospital system and major purchases of millions of dollars in his company's products. Make him earn competitor advantage of this type could be devastating. Tara takes the problem to your organization. This is what normally happens.
Tara works in the sales department and present your subject in the group. It explains the problem of Dr. Freeman, and how it is to lose the sale without change.
A suggestion was made by Dr. Freeman, involved simply moving the finger bracket 20 degrees off center.
sales marketing takes suspicion. Provide a substantial increase in turnover, with the added advantage of not losing one of its biggest customers. In addition, no other competitor has instruments with this capability.
Engineering is engaged, and make a presentation at a high level engineers and the driver of the company and vice president of manufacturing group. Engineering designs and spends a few days a new set of instruments. Preliminary models show the item, and the cost of changing production is estimated at a fraction of the potential sales.
Finance approves money based on the assessment of the engineering and the expected increase in sales.
A long-term project is on hold, and the new project is launched using the resources of this project.
Company Tara is sensitive, voice-of-customer-oriented and innovative. They discussed the need for an important client, set new sales revenue and improve their product. But this is what they actually do the best he could?
Company Tara repeated mistakes many organizations. They answered the question of a major sale, but I do not really innovate. Imagine a different scenario, using the best practices established software solutions and innovative.
After meeting with Dr. Tara Freeman, she returns to her supervisor who recognizes a systemic problem. Not only difficult to use for left-handed instruments, but have had problems with ergonomics in general.
Dr. Freeman was invited and asked to participate. An NDA is signed in the process and will be awarded fees if their ideas can be used for the solution.
They take the problem to the entire engineering department. Theme by Dr. Freeman developed, enlarged and transformed into a challenge - a problem statement focused - and is distributed with CAD drawings, cost information, and a short video for the group.
Everyone across the organization is meeting the challenge to develop and are able to participate in voting and add comments. Especially, all the ideas focus on the challenge of organizing.
At the end of the challenge, each idea is analyzed based on manufacturing, technical merit, potential market, price and competition issues. Test results are weighted and marked and results, with the reviewer's comments are displayed in a list sorted row.
Several petitioners idea with Dr. Freeman continue to work, and the initial idea has been significantly improved.
The investment for manufacturing changes is important. Chief Financial Officer and Vice President of Manufacturing and to finance the project with capital funds. The Board of Directors decided to split the project into two phases. The first phase will take place in the short term and provide tools with an immediate solution for left-handed users. The second phase will be to integrate the flexibility and additional colors, and take more time.
The disclosure of an invention is made and the intellectual property of the organization is protected and managed.
The organization continues to reap the benefits of all the ideas that have not been selected. These can be developed to produce various products, or may be presented as inventions for competitive reasons.
In this scenario, the engineering group sends the challenge that describes the problem with the left not only surgeons but also general hand fatigue. A newly hired engineer, Marie, a manufacturer of toothbrushes revealed a unique design, several months ago. Because the engineer was not a "senior medical engineer" his opinion was not taken into account in the first step. Now with a challenge, which is able to present his idea for a radically new design based on finding the ergonomic handle what he did in his previous organization.
Tara The company now has a clear competitive advantage. They not only solved the customer's problem, but they did even better and more interesting. Hospital Organization Dr. Freeman is excited to be part of the innovation process, and without hesitation to sign a new contract, sealing the promise to wait for new instruments to be delivered.
Tara knows that this is a major problem. This client is a hospital system and major purchases of millions of dollars in his company's products. Make him earn competitor advantage of this type could be devastating. Tara takes the problem to your organization. This is what normally happens.
Tara works in the sales department and present your subject in the group. It explains the problem of Dr. Freeman, and how it is to lose the sale without change.
A suggestion was made by Dr. Freeman, involved simply moving the finger bracket 20 degrees off center.
sales marketing takes suspicion. Provide a substantial increase in turnover, with the added advantage of not losing one of its biggest customers. In addition, no other competitor has instruments with this capability.
Engineering is engaged, and make a presentation at a high level engineers and the driver of the company and vice president of manufacturing group. Engineering designs and spends a few days a new set of instruments. Preliminary models show the item, and the cost of changing production is estimated at a fraction of the potential sales.
Finance approves money based on the assessment of the engineering and the expected increase in sales.
A long-term project is on hold, and the new project is launched using the resources of this project.
Company Tara is sensitive, voice-of-customer-oriented and innovative. They discussed the need for an important client, set new sales revenue and improve their product. But this is what they actually do the best he could?
Company Tara repeated mistakes many organizations. They answered the question of a major sale, but I do not really innovate. Imagine a different scenario, using the best practices established software solutions and innovative.
After meeting with Dr. Tara Freeman, she returns to her supervisor who recognizes a systemic problem. Not only difficult to use for left-handed instruments, but have had problems with ergonomics in general.
Dr. Freeman was invited and asked to participate. An NDA is signed in the process and will be awarded fees if their ideas can be used for the solution.
They take the problem to the entire engineering department. Theme by Dr. Freeman developed, enlarged and transformed into a challenge - a problem statement focused - and is distributed with CAD drawings, cost information, and a short video for the group.
Everyone across the organization is meeting the challenge to develop and are able to participate in voting and add comments. Especially, all the ideas focus on the challenge of organizing.
At the end of the challenge, each idea is analyzed based on manufacturing, technical merit, potential market, price and competition issues. Test results are weighted and marked and results, with the reviewer's comments are displayed in a list sorted row.
Several petitioners idea with Dr. Freeman continue to work, and the initial idea has been significantly improved.
The investment for manufacturing changes is important. Chief Financial Officer and Vice President of Manufacturing and to finance the project with capital funds. The Board of Directors decided to split the project into two phases. The first phase will take place in the short term and provide tools with an immediate solution for left-handed users. The second phase will be to integrate the flexibility and additional colors, and take more time.
The disclosure of an invention is made and the intellectual property of the organization is protected and managed.
The organization continues to reap the benefits of all the ideas that have not been selected. These can be developed to produce various products, or may be presented as inventions for competitive reasons.
In this scenario, the engineering group sends the challenge that describes the problem with the left not only surgeons but also general hand fatigue. A newly hired engineer, Marie, a manufacturer of toothbrushes revealed a unique design, several months ago. Because the engineer was not a "senior medical engineer" his opinion was not taken into account in the first step. Now with a challenge, which is able to present his idea for a radically new design based on finding the ergonomic handle what he did in his previous organization.
Tara The company now has a clear competitive advantage. They not only solved the customer's problem, but they did even better and more interesting. Hospital Organization Dr. Freeman is excited to be part of the innovation process, and without hesitation to sign a new contract, sealing the promise to wait for new instruments to be delivered.
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