1. Mail to your customers a lot of usually. If you're currently mailing
four times a year increase the frequency of your mailings to size
or eight times. If you increase your mailings by twenty fifth you ought to
increase your sales by a minimum of identical share.
2. Use a P.S. on each unsolicited mail letter. The P.S.S is second in
importance solely to the headline.
3. remember to give thanks your customers for his or her orders by
enclosing a message with the orders...and enclose another
merchandise supply with the "thank you" message.
4. Vary your mailing format - use self-mailers, Lettergrams,
computer letters, envelope formats, catalogs...change your format
so that prospects do not get within the habit of recognizing your
mailing piece.
5. Ride on the coattails of current events (energy crisis,
elections,, cold winters, etc.) once inflation will increase, have an
"inflation-cutting" special, etc.
6. hunt for alternative merchandise you'll be able to with success sell to your
customers.
7. embrace a lot of offers in your mailing package than you already
are.. Study the mailings corporations like the Haband Company WHO
pack a volume of fabric into their envelopes and see if you'll be able to
adapt the concept to your own mailings.
8. place confidence in exploitation simulated handwriting for stress in your
letters. sometimes take a look at a written letter...particularly if
you're soliciting funds for charity.
9. attempt associate degree uncommon format that you've got ne'er used before.
10. take a look at selective distribution to your list. perhaps solely a
portion of your list ought to receive a lot of mailings. alternative mailings
should move to the complete list.
11. Stimulate off-season business by soliciting for it.. If you
normally have a summer slump have a special "summer sale" mailing
in the summer. you'll be able to boost your sales any time of the year you
need a lift through effective unsolicited mail.
12. Word your supply otherwise - place a novel twist into it by
offering a thirteen rather than an everyday dozen.. Or sell a hundred and ten
instead of one hundred.
13. you'll be able to even add a smell to your envelopes. confer with your
envelope manufacturer concerning special inks which will be wont to build
your envelope "smell" the means your product will.
14.. amendment the dimensions of your mailing package ofttimes to form
interest and attractiveness.
15. take a look at credit terms.. you will find that Master Charge or Visa
Bank Americard can end in larger orders than money terms.
16. Let individuals "peek" into your envelope with multiple windows
on the face and back.
17. take a look at buck slip routing for addressing...and use it to achieve
multiple prospects.
18. attempt exploitation illustrated letterheads and take a look at them against
conventional letterheads.
19. place a simulated check up on your mailings to emphasise a
discount..
20. think about employing stamps, coupons, early bonuses, etc.
21. Pack order starters - a special supply which will get someone
started on his order - into your catalog..
22. If you'll be able to sample your product, take a look at together with a sample in
your mailing..
23. build a lot of subtle use of your own list and also the lists
you rent by craving for those segments of individuals during a list WHO
buy.. and forget the remainder of them.
24. take a look at simulated telegrams. Mailgrams, alternative imitation formats
similar to the Mailgram.
25. take a look at a little letter with a little pencil incidental it. Test a
jumbo letter in your envelope...maybe even mail it during a large
envelope.
26. what's your "wastebasket readability factor" and what will
you do to induce individuals to scan your mailing piece once it's
sitting on someone else's table... or has already landed in
his/her waste basket?
27. place a garment on your catalog. It offers you 2 covers
instead of one.
28. take a look at your catalog mailing and mailing dates.
29. Use teaser copy on your outer envelope and take a look at its vs a
blind envelope.
30. Acknowledge orders promptly, and embrace extra sales
literature together with your acknowledgement.
31. sporadically send an announcement to your client that shows
he's been incomprehensible - even though he does not owe you any cash.
32. Follow up inquiries promptly and persistently. build it straightforward
to buy from you by giving the utterer a come envelope to send
his order back in.
33. Tie in with a timely topic (current events, special issues,
etc.).
34. Get to understand your printers - not printer, printers. Every
direct vender wants differing kinds of printers with totally different
capabilities to come back up with totally different written items.
35. take a look at multiple premiums together with your supply and provides your prospect
a alternative of the one (s) he prefers.
36. place your jock on your team - build your best marketing
products sell most..
37. Remail your mailing to your best customers 3 or four
weeks later.. you may do 60-75% also on the second mailing as
you did on the primary.
38. hunt for inventive new ways in which to extend catalog sales.
39. bear in mind the 5 basic rules - take a look at, test, test, test, test.
40. do not be afraid to run while not a take a look at if your gamble is
small.
41. Use smart judgement in designing your unsolicited mail and you will not
go wrong.
42. Use a bounce-back package enclosure to induce an additional order.
43. State your guarantee within the strongest doable terms..and
state it usually. 44. Spotlight your message on your envelope and
lead your reader within.
44. Spotlight your sales points in your headline.
45. begin your message on your envelope and lead your reader
inside.
46. Feature unpunctual merchandise on the rear of your envelope
or on a separate flier surrounded in your package.
47. Offset delays in mail delivery by extending cutoff dates.
48. Cultivate client with special savings, bonuses or premiums.
49. Use light-weight paper to save lots of postage and permit you to place
more in your envelope.
50. Use a "Publisher's Letter" to relinquish the prospects an additional
reason for getting.
51. place distinctive variations in your catalog to feature interest.
52. Check dimensions of your envelope to create certain they're going to
conform to new communicating necessities.
53. Stimulate action by that includes a point in time at the highest of your
letter.
54. Show however merchandise solves issues and enhances the stature
of the user among his contempriaries.
55. Use a full-view envelopes to show enticing literature.
56. If shopping for your product spells varied edges, spell them
out by range for optimum impact.
57. Increase client goodwill and purchases with advance notice
of sales.
58. Use stock photos for abundant but the value of constructing
original shots.
59. Cultivate customers with special catalog offers directed
exclusively to customers.
60. Use uncommon techniques to induce your client to open your
envelope.
62. Dramatize massive news by employing a massive format to gift your
message.
63. are you able to use the within of your merchandise carton as a part of
your media mix?
64. Increase the impact of your advertising with clip art- at
minimum expense.
65. specific appreciation to your customers for his or her past
business! And enclose some further sell material together with your give thanks
you message..
66. Use match-up and comparison tables to extend choice ease
and accuracy.
67. supply premiums that square measure uncommon.
68. embrace smart-selling stuffers in envelopes, packages, etc.
70. Update your catalog with supplements or newsletters. 71. Use
a second letter within the package to extend the impact.
72. Use a second letter within the package to create a second supply...
73. apprise the client if there's attending to be a delay in
fulfillment - and embrace extra merchandise offers with the
notification.
74. take a look at post card deck mailing as a cheap methodology to induce
leads/customers.
75. place associate degree uncommon message on the skin of your envelope.
76. place another supply within the reply envelope to form
bonus sales.
77. attempt a vast show of stamps on the skin of your
envelope to emphasise a reality.
78. receptacle a three-d package for uncommon impact.
79. receptacle a pre-holiday mailing to ask a former client back.
80. attempt a custom-built response vehicle to induce your customers to
respond.
81. supply to supply specific edges to the purchasers.
82. supply potential gift lists to each customers and prospects.
83. Use client gift lists as future mailing lists for your
prospecting..
84. take a look at marketing your product by phone.
85. Use associate degree in-watts line to induce a lot of orders.
86. invoke your business reply order by another name! Such
as, path order card.
87. will psychographics assist you build sales from neighbors of
your customers?
88. A double coupon in your package might double your response.
89. A reply envelope and loose stamp could be more practical
than a B.R.E.
90. If a post card will tell your story ...test it.
91. If a postcard's too tiny, boost up to a self-mailer.
92. Follow-up your prospects inquiries promptly with advertising
material.
93. build the area on the within of your mailing envelope work
for you by exploitation it to sell your product.
94. influence your prospect that your free gifts square measure extremely free.
95. mix promotion together with your shipping and repair data.
96. State your guarantee with boldness, in sturdy words .. and repeat it
often.
97. pap permitting mailer in your envelope and you in his..
98. take a look at simulated gram formats.
99. Develope a particular temperament for your business.
100. build a significant anniversaries a and consider your promotion..
101. Have your reply envelope emphasize your prompt shipping
service..
102. gift outstanding testimonials during a massive means for giant
impact.
103. ne'er stop marketing the benefits of marketing to
your customer.
104. think about employing special formats to create ordering easier.
105. take a look at totally different length trial periods.
106. Promote seasonal merchandise in off-season times - and supply
alternatives.
107. raise customers their opinion of a planned new product.
108. take a look at the plastic record message in your mail formats.
109. North American nation e the negative to intensify the positive.
110. Use simulated handwriting in your messages. And rather like
every smart unsolicited mail package ought to supply one thing : alittle
extra" to the prospect here is another a complete of 111 ideas - to
add to the list.
111. Use the phonephone sharply - each outgoing and incoming
- to stimulate business, client activity and salesmen's
productively.
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