DO 'S AND DON'TS OF WRITING ads

DO WRITE OUT ALL DETAILS in your ad supply.  Read it, edit it,
and re-write it for a shorter, cash saving effective ad.
"Think small".

DO FOLLOW ALL the principles once writing your newspaper ad.  Use
these ideas.

    Attention     Interest want       Action

DO USE a reputation with every newspaper ad as well as your envelopes.

DO NOT CHARGE for sales letters or circulars.

DO BE HONEST with all of your newspaper ad claims.

DO establish your product.

DO WRITE YOUR newspaper ad straightforward, clear and direct.

DO USE WORDS everybody is aware of and everybody can perceive what
your square measure oral communication.

DO USE A WORD that may profit a reader.

DO NOT price your product.

DO ADVERTISE often. Constant exposure creates a well-recognized
offer with higher response.

DO supply A a refund GUARANTEE in your newspaper ad,
salesletter or circular if doable. a wonderful sales
technique!

DO take a look at YOUR AD in a pair of or three smaller, low price publications.
Record results.  Code every ad.

DO browse PUBLICATIONS that relate to your product.  Write for ad
rates, paid circulation, discounts and shutting dates.  Keep
records.

DO HAVE all of your LITERATURE AND product prepared for mailing once
your ad seems within the publication of your alternative. don't delay
in responding.

DO USE THE someone methodology.  Do what different productive advertisers
are doing. solely with a small twist, plan or supply.

DO RUN many ADS  worded otherwise.  Keep records of results.

DON'T OVER ADVERTISE.  It will be dearly-won.  If you wish to, do
it bit by bit.

DON'T faux you recognize ALL THE ANSWERS. as a result of you do not.
Take time to search out out what you ought to apprehend.

DON'T TRUST YOUR MEMORY. a plan can leave you as quickly as
it came. invariably write down a decent plan.  NOW!

DON'T PLACE YOUR AD within the wrong classification.

DON'T WASTE YOUR cash on ad words to amuse or entertain, but
use words to influence, inform and sell your product.

DO USE a brief BUSINESS NAME. create it simple to pronounce and
remember.

DON'T FORGET THE M.E.D.I.C.S.  Motivation.  Enthusiasm.  Desire.
Image.  Creativity.  Success!

DON'T quit. If your ad does not pull when a good exposure,
try re-writing it.  One or 2 totally different words might do the trick.

DON'T pay THE PROFITS. Re-invest the money in additional continuous
advertising.

DON'T FORGET, an advert that provides "FREE DETAILS" means that writing a
sales letter or circular.


AVOID HIGH TYPESETTING prices AND MISTAKES

Getting your tariffs, brochures, catalogs or newsletters
typeset doesn't essentially have to be compelled to be a expensive procedure.
Keep in mind that the most price in typesetting is that the time
involved in setting sort.  By minimizing the time required to
create a print piece you'll effectively keep your price down.
The following suggestions will facilitate scale back your typesetting
expense.

Know what you wish the primary time around.  Have an image in
your mind.  Trial and error will be expensive. haven't got a
typesetter set it a method, then decide a distinct format would
look higher.

Reduce and eliminate author's corrections by thorough proofing
and re-proofing.

Avoid minimum charges by combining tiny jobs and having them
set at a similar time.

Try to use one family of sort to save lots of time and cash by avoiding
font changes.  The consistent look is best.

Give specific directions on marking up copy: sort designs,
column widths/margins.

With an outsized job, like a folder or annual report, request a
style setting proof sheet to urge approvals before the complete job
is done.

Avoid super rush jobs, particularly if you do not really want them.

Avoid long corrections on the phone. you would possibly find yourself paying
for corrections later that might are avoided if you had
done your redaction on proof sheets.

Get the layout finished and approved before having sort set...
the same goes for copy, of course.

Avoid the utilization of "run-arounds" (reducing the dimension of the copy
to make area for a photograph within the column, for instance).  If you do
use them, use straightforward shapes, boxes, squares.

Avoid the utilization of serpentine or angular sort. sort reading left to
right on a page (for example, this report) is quicker and fewer
expensive to line than copy that's set during a curve or running
sideways on the page.

The use of unwarranted text and captions is a smaller amount dearly-won than
justified as a result of it sets faster, cost accounting less time.

Don't rely upon the setter to browse your mind.  Be specific.