DO'S AND DON'TS once WRTING commercials

DO WRITE OUT ALL DETAILS in your ad supply.  Read it, edit it,
and re-write it for a shorter, cash saving effective ad.
"Think small".

DO FOLLOW ALL the principles once writing your newspaper advertisement.  Use
these ideas.

    Attention     Interest want       Action

DO USE a reputation with every newspaper advertisement together with your envelopes.

DO NOT CHARGE for sales letters or circulars.

DO BE HONEST with all of your newspaper advertisement claims.

DO determine your product.

DO WRITE YOUR newspaper advertisement easy, clear and direct.

DO USE WORDS everybody is aware of and everybody can perceive what
your area unit voice communication.

DO USE A WORD that may profit a reader.

DO NOT price your product.

DO ADVERTISE oft. Constant exposure creates a well-recognized
offer with higher response.

DO supply A a refund GUARANTEE in your newspaper advertisement,
salesletter or circular if potential. a wonderful sales
technique!

DO take a look at YOUR AD in a pair of or three smaller, low price publications.
Record results.  Code every ad.

DO browse PUBLICATIONS that relate to your product.  Write for ad
rates, paid circulation, discounts and shutting dates.  Keep
records.

DO HAVE all of your LITERATURE AND merchandise prepared for mailing once
your ad seems within the publication of your alternative. don't delay
in responding.

DO USE THE emulator methodology.  Do what different prospering advertisers
are doing. solely with a small twist, plan or supply.

DO RUN many ADS  worded otherwise.  Keep records of results.

DON'T OVER ADVERTISE.  It will be valuable.  If you would like to, do
it bit by bit.

DON'T faux you recognize ALL THE ANSWERS. as a result of you do not.
Take time to seek out out what you got to grasp.

DON'T TRUST YOUR MEMORY. an inspiration can leave you as quickly as
it came. perpetually write down an honest plan.  NOW!

DON'T PLACE YOUR AD within the wrong classification.

DON'T WASTE YOUR cash on ad words to amuse or entertain, but
use words to steer, inform and sell your product.

DO USE a brief BUSINESS NAME. create it straightforward to pronounce and
remember.

DON'T FORGET THE M.E.D.I.C.S.  Motivation.  Enthusiasm.  Desire.
Image.  Creativity.  Success!

DON'T hand over. If your ad does not pull once a good exposure,
try re-writing it.  One or 2 completely different words might do the trick.

DON'T pay THE PROFITS. Re-invest the cash in additional continuous
advertising.

DON'T FORGET, a commercial that provides "FREE DETAILS" means that writing a
sales letter or circular.


AVOID HIGH TYPESETTING prices AND MISTAKES


Getting your tariffs, brochures, catalogs or newsletters
typeset doesn't essentially have to be compelled to be a pricey procedure.
Keep in mind that the most price in typesetting is that the time
involved in setting sort.  By minimizing the time required to
create a impress piece you'll be able to effectively keep your price down.
The following suggestions will facilitate cut back your typesetting
expense.

Know what you would like the primary time around.  Have an image in
your mind.  Trial and error will be pricey. haven't got a
typesetter set it a technique, then decide a unique format would
look higher.

Reduce and eliminate author's corrections by thorough proofing
and re-proofing.

Avoid minimum charges by combining tiny jobs and having them
set at identical time.

Try to use one family of sort to save lots of time and cash by avoiding
font changes.  The consistent look is healthier.

Give specific directions on marking up copy: sort designs,
column widths/margins.

With an outsized job, like a leaflet or annual report, request a
style setting proof sheet to urge approvals before the whole job
is done.

Avoid super rush jobs, particularly if you do not really want them.

Avoid protracted corrections on the phone. you may find yourself paying
for corrections later that would are avoided if you had
done your writing on proof sheets.

Get the layout finished and approved before having sort set...
the same goes for copy, of course.

Avoid the utilization of "run-arounds" (reducing the breadth of the copy
to make area for a photograph within the column, for instance).  If you do
use them, use easy shapes, boxes, squares.

Avoid the utilization of flexuous or angular sort. sort reading left to
right on a page (for example, this report) is quicker and fewer
expensive to line than copy that's set in an exceedingly curve or running
sideways on the page.

The use of unwarranted text and captions is a smaller amount valuable than
justified as a result of it sets faster, cost accounting less time.

Don't rely on the pressman to browse your mind.  Be specific.